Shepherd’s Bush Market is a historic and much-loved part of its community. It has a unique character among London’s markets and is known for its tradition, diversity and character.

In September 2020 Yoo Capital, a real estate investment company, became the majority owners of Shepherd’s Bush Market and the land next to it, known as the Old Laundry Yard. Over the last two years, Yoo Capital has been getting to know the Market and its traders. In that time, Yoo Capital has supported traders through the pandemic by writing off over 10 months’ rent, invested £750,000 in the Market and worked with traders on ideas for longer-term investment.

Over the last year, Yoo Capital has consulted with residents, traders and the local community on a masterplan for the wider site that includes the Market and Old Laundry Yard. The Market and it’s traders will remain and the Market will be improved with a new road surface, canopy and entrance signs. Long-term traders will either receive brand new units or £10,000 worth of investment in their unit as part of a package of financial support that also includes:

  • Rent frozen at 2015 levels until 2031.
  • No rent or service charge during Market construction and business rates reimbursed.
  • A minimum of £7500 financial support to traders open during construction, with the ability to top up if there is loss of earnings as a result of works.
  • Payments of between £1,800 and £3,000 per month for traders wishing to take a sabbatical during refurbishment works.

The Old Laundry Yard will provide 40 new affordable homes for Hammersmith and Fulham if approved, along with an office building that includes lab space operated by Imperial College London for small businesses and co-working space.

An application has been submitted to the London Borough of Hammersmith and Fulham and will be available online in the next few days.


Yoo Capital has been working on ideas for Shepherd’s Bush Market and new buildings in the Old Laundry Yard. Public consultation on the proposals began on 15th October and the materials on display are available by clicking here.

You can give feedback here.

Consultation will continue until we submit the proposals, and we will be holding further workshops, meetings and events over the coming months. If you would like to speak to us or give us your feedback, please email or call 07539 096459.


The project team is made up of some of London’s most creative and technically skilled firms