With Good Friday fast approaching, many households across West London will be looking for the freshest fish to mark the occasion. However, it’s not just about tradition anymore – making sustainable choices is more important than ever.
Instead of automatically reaching for cod or salmon, why not consider some simple swaps? The Marine Conservation Society highlights that 80% of the seafood we consume in the UK comes from just five species, putting huge pressure on our oceans. By choosing alternatives like hake instead of cod, or farmed trout instead of salmon, you support healthier seas without sacrificing taste.
Thankfully, Shepherd’s Bush Market makes it easy to shop sustainably and locally. Shop 54: Brothers and Cousins is a true gem, offering a daily selection of fresh fish, fillets and shellfish sourced with care. The knowledgeable team there is happy to guide you through sustainable swaps, ensuring your Good Friday meal is as responsible as it is delicious.
For even more variety, Shop 12 also provides a fantastic range of fresh fish, with friendly traders ready to help you choose the perfect cut. Whether you’re planning a traditional fish supper or looking to try sardines or mussels for the first time, you’ll find top-quality seafood at competitive prices right here in the heart of West London.
By choosing Shepherd’s Bush Market for your Good Friday fish, you not only get unbeatable freshness, but you also help support local traders and sustainable fishing practices. So this Easter, make the simple swap towards a healthier ocean – and an even tastier meal.
April 8th 2025
