Shepherd’s Bush has been at the heart of West London’s fashion and textile scene for over a century. A hidden gem for those looking to buy fabric in West London, this vibrant market has provided designers, students, and creatives with an endless supply of textiles, patterns, and inspiration. In celebration of London Fashion Week beginning on the 20th February 2025, we wanted to share a brief history of the textile industry’s beginning in the local area, as well as within the Market.
Established in 1914, Shepherd’s Bush Market quickly became a hub for traders offering everything from fresh produce to haberdashery. Over time, it evolved into a key destination for fabric in West London, with stalls selling high-quality materials from across the globe.
During the post-war years, as London rebuilt itself, the market flourished. Immigrant communities from the Caribbean, South Asia, and Africa brought with them rich textile traditions, further diversifying the selection available. By the 1950s and 60s, shoppers could find everything from delicate silks to bold African prints and intricate Indian embroidery.
Shepherd’s Bush has played a quiet but significant role in British fashion. One of its most famous fabric shops, Classic Textiles, has supplied materials for major productions, including the Harry Potter films and Strictly Come Dancing. Another local favourite, A-One Fabrics, has long been a go-to for designers and fashion students looking for quality materials at reasonable prices. Designers such as Molly Goddard have sourced inspiration here, drawn to the market’s vibrant colours and textures. The nearby University of the Arts London (UAL) Lime Grove site, once home to the Hammersmith College of Art, has also helped cement Shepherd’s Bush as a key location for creative minds.
One of the market’s greatest strengths is its ability to blend cultures and styles. Whether you’re hunting for rare toile, tweed, funky polka dots, or silk flowers, the selection is second to none. Traders, many of whom have been there for generations, share knowledge and passion, helping customers find the perfect fabric for their next project. From Sarah’s Haberdashery, proving all of the core essentials for craft and sewing (as well as being a go-to for Notting Hill Carnival designers) to G.S. Fabrics, which stocks fabrics of all weights, styles and designs. Don’t have the skills to bring your design to life? You can also visit Shepherd’s Bush Market’s talented tailor, Mable.
While other areas have seen a decline in traditional textile trading, Shepherd’s Bush Market continues to thrive. It remains an essential destination for anyone looking to buy fabric in West London, offering a mix of heritage, expertise, and affordability. Whether you’re a student, a designer, or a fashion enthusiast, the market provides an experience you won’t find elsewhere.
For over 110 years, Shepherd’s Bush Market has been woven into the fabric of London’s fashion history. With its unique blend of tradition and innovation, it continues to inspire the next generation of designers, makers, and dreamers.
February 20th 2025
